to uphold the bipartisan political system in 2020, we repurposed the principles the republican party was founded upon, and created a design / communication system, and voter facing platform meant to be adopted by gop representatives.
bold + concise
the incompleteness of the national logo explanation
purposefully left to look incomplete, the national gop logo leaves space for the insertion of the state - alluding that the national gop is only the sum of the states it represents.
montserrat is bold and authoritative yet approachable, friendly, and open.